𝐑𝐞-𝐀𝐢𝐫) 𝐓𝐡𝐞 𝐒𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐯𝐞𝐧 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 𝐭𝐨 𝐚 𝐂𝐥𝐞𝐚𝐫 𝐎𝐟𝐟𝐞𝐫 𝐓𝐡𝐚𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐬 𝐋𝐞𝐚𝐝𝐬 𝐚𝐧𝐝 𝐖𝐢𝐧𝐬 𝐭𝐡𝐞 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭

Hey Breakers,

Most founders think their biggest lead gen problem is visibility.

Post more. Pitch more. Push harder.

But here’s the truth:

❌ It’s not visibility.

❌ It’s not “just messaging.”

It’s vagueness.

What they really have is an offer problem:

An offer that’s too fuzzy to land.

A model that isn’t defined.

No document that makes buyers say “yes” on the spot.

That’s where the Signature Solution comes in—a clear, visual roadmap that makes your expertise undeniable and your offer easy to close.

We first recorded this conversation back on March 4, 2024, and it’s one founders keep coming back to—because the challenge hasn’t gone away:

❌ Most pitches ramble

❌ Most offers feel generic

❌ And most buyers still don’t see how you get results

The Signature Solution flips that. It turns a fuzzy pitch into a step-by-step map that shows buyers exactly how you take them from “stuck” to “success.”

The Mistake Most Founders Make: Talking About Value Instead of Showing It

Too many EdTech pitches sound like this:

“We help schools improve engagement.”

“Our platform has features A, B, and C.”

“We’ve helped X number of students.”

It’s true. It’s impressive.

But it doesn’t land—because it’s not concrete enough for the buyer to visualize the transformation.

A Signature Solution flips that. It shows exactly how you deliver, step-by-step.

An Example: My 3-Phase Framework (Excavate → Elevate → Engine)

Every founder’s Signature Solution is unique.

Here’s the framework I built to make my own offer undeniable:

✅ Excavate – Build the Foundation

Dig deep to define your ideal client, boost credibility, and position yourself as the obvious choice.

✅ Elevate – Nail the Messaging

Package and present your services so they’re desirable, memorable, and easy to sell.

✅ Engine – Scale With Systems

Automate lead generation so your pipeline runs on repeat, freeing you up for high-value sales.

That’s my version. But here’s what it looks like when other founders built theirs:

👉 David brought his Signature Solution to ERDI, and superintendents leaned in—he walked away with new leads on the spot.

👉 Rocket PD rebuilt their pitch around their framework and started closing faster with confidence.

👉 Grace + Brent stopped “pitching” altogether—and started positioning themselves as the only clear choice.

This can be you too—when you stop relying on fuzzy pitches and start building a Signature Solution that makes your value crystal clear.

Mindset Shift: Clarity Beats Cleverness

The best founders don’t try to sound impressive—they try to sound obvious.

When a buyer sees your Signature Solution, they’re not just hearing your value, they’re seeing the journey you’ll take them on.

That builds trust.

That creates urgency.

And that gets the “yes.”

Strategy: Make It Visual, Keep It Simple

Your Signature Solution isn’t a wall of text.

It’s a simple, branded diagram you can walk a buyer through in 90 seconds.

🔥 Use it after you’ve established credibility so prospects see exactly how you deliver results.

🔥 Send it in follow-up emails to reinforce your process.

🔥 Post it on LinkedIn to attract the right kind of leads—before you even talk to them.

Reality Check: It’s Not Easy—But It’s Worth It

Building a Signature Solution forces you to get crystal-clear on your niche, your method, and your outcomes.

But once you have it?

It becomes your sales engine.

It works for you 24/7—on calls, at conferences, and in Zoom rooms with district leaders.

Because your Signature Solution doesn’t just explain what you do.

It makes it obvious why you’re the one to do it.

Remember: The Signature Solution Isn’t Just Messaging. It’s Your Sales Engine.

This re-aired episode isn’t about adding more slides to your pitch deck—It’s about replacing vagueness with a framework that moves deals forward.

Your Signature Solution doesn’t just explain what you do.

It makes it obvious why you’re the one to do it.

If you’re tired of booking calls but struggling to close, this is your reset.

🎧 Listen to the full episode now:

→ Apple

→ Spotify

Because in EdTech, the clearest message wins—every time.

Josh

#EdTechSales #FounderGrowth #MessagingThatSells #ClarityConverts #SignatureSolution #BreakingTheGrade #LiveCoaching