ON THE BLOG
๐๏ธ The Gratitude Episode: 22 Guests, 63 Countries, and a Community That Turned 2025 Into Our Most Meaningful Year Yet ๐๏ธ
This episode is different. Itโs the last show of 2025. Itโs the Thanksgiving episode. And itโs the moment we zoom out, breathe, look at the year we built together, and acknowledge every founder, leade... ...more
Lead Generation & Growth Strategy
November 23, 2025โข3 min read
๐๏ธ The Headline Mistake: How eight words on LinkedIn unlocked a $100k repeatable pipeline ๐๏ธ
Most education founders think their LinkedIn headline is just a formality. A place to drop their title. List their company. Maybe add "passionate about education." But here's what they're missing: you... ...more
Lead Generation & Growth Strategy
November 16, 2025โข4 min read
๐๏ธ Hesitation Is a $250K Mistake: Dr. Tamara Minott on How Education Founders Close Deals With Confidence ๐๏ธ
Most education founders donโt lose deals because their product isnโt good enough. They lose them because they hesitate, overthinking the pitch, second-guessing decisions, and waiting for โperfectโ whe... ...more
Lead Generation & Growth Strategy
November 09, 2025โข4 min read
๐๏ธ You Crushed the Demo but Canโt Close: The $100K Mistake Education Founders Make ๐๏ธ
This episode is your wake-up call. Josh reveals how the top 10% of education founders, leaders like Paul King, Kathryn Adabonyan, and Wayne Bovier, stopped collecting compliments and started collectin... ...more
Lead Generation & Growth Strategy
November 02, 2025โข4 min read
๐๏ธ From Betrayal and Courtroom Battles to Closed Deals: Robespierre Reyes on Rebuilding Credibility, Team Alignment, and Education Deals That Close ๐๏ธ
Misaligned teams, broken trust, and bad partnerships donโt just cost money, they kill lead flow and stall your sales pipeline. In this episode of Breaking the Grade, Josh and Rob unpack exactly how t... ...more
Lead Generation & Growth Strategy
October 26, 2025โข3 min read
๐๏ธ From Confusion to Clarity: J.D. Mosley-Matchett, PhD on the Message Shift That Turns Unclear Offers into Scalable, Trust-Building Growth for Education Founders ๐๏ธ
Most education founders and EdTech leaders think their problem is marketing. But sometimes, the real issue is something more critical: Clarity If your message isnโt clear, your market stops listening... ...more
Lead Generation & Growth Strategy
October 19, 2025โข4 min read
๐๏ธ The Mindset Reset: Mitch Weisburgh On How Education Founders Can Master Mindset, Beat Burnout, and Close Strong Deals ๐๏ธ
Youโve got the product, the drive, and the skills, but when pressure hits, your mindset starts to crack. Suddenly, deals stall, momentum fades, and even your warmest prospects go quiet. The harder you... ...more
Lead Generation & Growth Strategy
October 13, 2025โข3 min read
๐๏ธ Stop Delegating Sales: Why Education Founders Must Sell Their Solution First Or Watch Their Pipeline Die๐๏ธ
Most education founders think the next rep, agency, or AI tool will solve their sales problem. It wonโt. Hereโs the truth: if you canโt sell your own offer clearly, no one else can. Every lead you ha... ...more
Lead Generation & Growth Strategy
October 06, 2025โข3 min read
๐๏ธ ๐ ๐ซ๐จ๐ฆ ๐๐จ๐ฌ๐ญ ๐๐๐๐๐ฌ ๐ญ๐จ ๐๐จ๐๐ค๐๐ ๐๐จ๐ง๐ญ๐ซ๐๐๐ญ๐ฌ: ๐๐๐ฎ๐ฅ ๐๐ข๐ง๐ ๐จ๐ง ๐๐ข๐๐ก๐ ๐ ๐จ๐๐ฎ๐ฌ, ๐๐ข๐ฅ๐จ๐ญ๐ฌ ๐๐ก๐๐ญ ๐๐จ๐ง๐ฏ๐๐ซ๐ญ, ๐๐ง๐ ๐๐ฅ๐จ๐ฌ๐ข๐ง๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐๐๐๐ฅ๐ฌ ๐๏ธ
What happens when you stop trying to serve every school and start solving one urgent problem for the right schools? Itโs the positioning shift most founders resistโbut itโs the exact move that transf... ...more
Lead Generation & Growth Strategy
September 28, 2025โข3 min read
๐๏ธ ๐๐ก๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐ ๐จ๐ฎ๐ง๐๐๐ซโ๐ฌ ๐๐ฅ๐ฎ๐๐ฉ๐ซ๐ข๐ง๐ญ: ๐๐๐ฏ๐ข๐ง ๐๐ก๐๐ฏ๐จ๐ฎ๐ฌ ๐จ๐ง ๐๐ฎ๐ซ๐ง๐ข๐ง๐ ๐๐ข๐ง๐ฌ ๐๐ง๐ ๐๐๐ญ๐๐๐๐ค๐ฌ ๐๐ง๐ญ๐จ ๐๐ซ๐จ๐จ๐ ๐๐จ๐ข๐ง๐ญ๐ฌ, ๐๐ซ๐๐๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ, ๐๐ง๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ก๐๐ญ ๐๐๐ฌ๐ญ๐ฌ ๐๏ธ
Most education founders think buyers want the perfect pitch, the flashy product, or the right political connection. But Kevin Chavousโnational education reformer, bestselling author, and President of... ...more
Lead Generation & Growth Strategy
September 21, 2025โข3 min read
๐๏ธ ๐ ๐ซ๐จ๐ฆ ๐๐ง๐ฏ๐ข๐ฌ๐ข๐๐ฅ๐ ๐ญ๐จ ๐๐ซ๐ซ๐๐ฌ๐ข๐ฌ๐ญ๐ข๐๐ฅ๐: ๐๐ข๐๐ก๐๐๐ฅ ๐๐๐ฆ๐ฉ๐๐๐ฅ๐ฅ ๐จ๐ง ๐๐ฌ๐ข๐ง๐ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐ง๐ ๐๐ซ๐จ๐จ๐ ๐ญ๐จ ๐๐ฎ๐ข๐ฅ๐ ๐๐ซ๐ฎ๐ฌ๐ญ, ๐๐๐ง๐๐ซ๐๐ญ๐ ๐๐๐๐๐ฌ, ๐๐ง๐ ๐๐ซ๐ข๐ฏ๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐๐๐ฅ๐๐ฌ ๐๏ธ
In this episode, Michael drops truth bombs on how to generate leads, close deals, and scale smartโwithout burning out. From hiring the right salespeople to leveraging university partnerships for cred... ...more
Lead Generation & Growth Strategy
September 07, 2025โข4 min read
๐๏ธ$๐๐ ๐๐๐ข๐ฌ๐๐, ๐๐๐ซ๐จ ๐๐ฎ๐๐ฌ๐ฌ๐ฐ๐จ๐ซ๐ค: ๐๐จ๐ฐ ๐๐จ๐ฎ๐ซ๐๐๐ฒ ๐๐๐ข๐ฌ๐๐ $๐๐ ๐๐ฒ ๐๐จ๐ฅ๐ฏ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐๐๐ ๐๐๐ง ๐๐ซ๐จ๐๐ฅ๐๐ฆ ๐๐จ๐ฌ๐ญ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐ ๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐๐ ๐ง๐จ๐ซ๐๐๏ธ
Most education founders donโt fail because of bad ideas. They fail because they lean too hard on โAI-poweredโ buzzwords, skip the research-to-practice proof buyers demand, and donโt form the partnersh... ...more
Lead Generation & Growth Strategy
August 31, 2025โข3 min read
๐ ๐ซ๐จ๐ฆ โ๐๐ซ๐๐๐ญ ๐๐ข๐ญ๐๐กโ ๐ญ๐จ ๐๐ข๐ ๐ง๐๐ ๐๐จ๐ง๐ญ๐ซ๐๐๐ญ: ๐๐๐ฎ๐ฅ ๐๐๐ฅ๐ฅ๐๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐๐ฎ๐ฒ๐๐ซโ๐ฌ ๐๐๐ง๐ฌ ๐๐ก๐๐ญ ๐๐ฅ๐จ๐ฌ๐๐ฌ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐๐๐๐ฅ๐ฌ
What happens when you finally land the big meetingโฆ and walk out with nothing but โWeโll think about itโ? Itโs the growth killer most founders donโt see comingโyour pitch isnโt aligned with how educa... ...more
Lead Generation & Growth Strategy
August 24, 2025โข3 min read
๐๐-๐๐ข๐ซ) ๐๐ก๐ ๐๐ข๐ ๐ง๐๐ญ๐ฎ๐ซ๐ ๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: ๐๐จ๐ฎ๐ซ ๐๐ซ๐จ๐ฏ๐๐ง ๐๐ฅ๐ฎ๐๐ฉ๐ซ๐ข๐ง๐ญ ๐ญ๐จ ๐ ๐๐ฅ๐๐๐ซ ๐๐๐๐๐ซ ๐๐ก๐๐ญ ๐๐๐ง๐๐ซ๐๐ญ๐๐ฌ ๐๐๐๐๐ฌ ๐๐ง๐ ๐๐ข๐ง๐ฌ ๐ญ๐ก๐ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐๐๐ซ๐ค๐๐ญ
In this re-aired conversation, I go deep on the one tool that turned my โgood pitchโ into a clear, closeable, and irresistible offer to my perfect client โ The Signature Solution. ...more
Lead Generation & Growth Strategy
August 17, 2025โข3 min read
๐๐ก๐๐ง $๐๐๐ ๐ข๐ง ๐๐๐ฅ๐๐ฌ ๐๐๐๐ซ๐ฅ๐ฒ ๐๐ซ๐๐๐ค๐ฌ ๐ญ๐ก๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ: ๐๐ก๐๐ญ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง ๐ ๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐๐๐ง ๐๐๐๐ซ๐ง ๐๐ซ๐จ๐ฆ ๐๐จ๐ฅ๐๐ง๐ ๐๐๐ฏ๐ข๐ง๐โ๐ฌ ๐๐๐ซ๐ ๐๐๐ฌ๐๐ญ
Jolene Levin booked $10M in orders with no systems, leading to her being fired from the company she built. Learn how she rebuilt with a smarter sales strategy and a focus on mission. ...more
Lead Generation & Growth Strategy
August 12, 2025โข3 min read
(Best of) Your Demo Is the Problem: What Education Founders Must Doโand Stop Doingโto Close More Deals With Their Demos
This blog post, based on a re-aired podcast episode with John Gamba, teaches education founders how to improve their product demos by focusing on buyer needs, not features.g Post Description ...more
Lead Generation & Growth Strategy
August 05, 2025โข3 min read
Your Summer Fix: ๐๏ธ How Education Founders Can Rebuild Lead Flow Before Back-to-School
Most founders go quiet in summerโand lose momentum. Hereโs how to treat summer like game time, not downtime, and reboot your pipeline before September. ...more
Lead Generation & Growth Strategy
August 03, 2025โข4 min read
From Dead-End to C-Suite: An Edtechโs Messaging Framework That Converts Education Conversations into Contracts
Struggling with cold leads? Learn how EdTech founders are using this messaging shift to turn conversations into signed contracts. ...more
Lead Generation & Growth Strategy
August 01, 2025โข4 min read
From Collapse to Credibility: Robert Martellacciโs Blueprint to Win Back Influence and Close Deals in the Education Space
How Robert Martellacci rebuilt trust and reignited sales with a credibility-first EdTech playbook. ...more
Lead Generation & Growth Strategy
July 31, 2025โข3 min read
Why Most Education Companies Burn Out Before They ScaleโAnd the Fix That Actually Works
Lead Generation & Growth Strategy
April 04, 2025โข8 min read
LinkedIn Connection to Contract: Josh's Proven Six-Step EdSales Method (No Paid Ads/Funnels/Cold Calls)
Lead Generation & Growth Strategy
March 28, 2025โข6 min read
Why Most Education Companies Struggle to Sell into K-12 Schools and Institutions (And an Expert in HigherEd Explains How to Fix It)
Most EdTech sales fall flat because of poor positioning. Learn how to align with decision-makers and build trustโfrom Kโ12 to HigherEd and beyond. ...more
Lead Generation & Growth Strategy
March 21, 2025โข4 min read
The Conference Playbook: How to Turn Connections into Clients
Lead Generation & Growth Strategy
March 07, 2025โข4 min read
Getting Investment for Your Startupโฆ When to Chase Funding and When to Bootstrap
Thinking of getting investors for your education startup? Learn when to seek fundingโand when bootstrapping might be the smarter, more sustainable move. ...more
Lead Generation & Growth Strategy
February 21, 2025โข8 min read
What You Must Know Before You Hire a Sales Team...The Steps Founders Canโt Skip
Lead Generation & Growth Strategy
January 31, 2025โข7 min read
Secrets Behind Unlocking 7-Figures in Sales: How This Seasoned Entrepreneur Transformed His Sales Process
Lead Generation & Growth Strategy
January 10, 2025โข9 min read
From One-Off Sales to Repeatable Revenue: How Future Makers Transformed Their Business
Lead Generation & Growth Strategy
December 20, 2024โข11 min read
From Yugoslavia to the US, Medicine to EdTech: The Inspiring Journey of Dr. Jasminka Criley
Lead Generation & Growth Strategy
November 29, 2024โข3 min read
Mastering Sales Planning in the Education Space
Lead Generation & Growth Strategy
November 15, 2024โข7 min read
Rose Hastreiter's Transformation with EdSales Elevation Experience
Lead Generation & Growth Strategy
October 18, 2024โข12 min read
Mastering the Education Sales Cycle & Secrets to Staying Top of Mind and Closing Deals...
Lead Generation & Growth Strategy
September 27, 2024โข10 min read
Why Waiting to Sell in the Education Sector Can Cost You & Whenโs The Right Time To Start Selling
Lead Generation & Growth Strategy
September 13, 2024โข9 min read
A Better Approach To Sales Calls for Education Companies...how to sell without being salesy
Lead Generation & Growth Strategy
August 30, 2024โข7 min read
The Better Demo Method To Sell More Education Services & Products
Lead Generation & Growth Strategy
August 16, 2024โข7 min read
How This EdTech Company Transformed Their Sales Process - in Just 8 Weeks
Lead Generation & Growth Strategy
August 02, 2024โข8 min read
How this EdTech Startup sharpened their message & went from struggling to selling!
Lead Generation & Growth Strategy
July 19, 2024โข8 min read
How this EdTech founder got clarity on his ideal client & productโฆ making selling easier!
Lead Generation & Growth Strategy
July 05, 2024โข8 min read
Three Critical Systems Every Education Business Needs To Grow Successfully
Lead Generation & Growth Strategy
June 21, 2024โข9 min read
How this education founder increased her visibility and got more leads (And speaking engagements!)
Lead Generation & Growth Strategy
June 07, 2024โข9 min read
How to build a lead generation system: The 9 step process to leads on repeat
Lead Generation & Growth Strategy
May 24, 2024โข15 min read
Slow Burn Methods for Lead Generation in EdTech
Lead Generation & Growth Strategy
May 17, 2024โข9 min read
How to sell to multiple stakeholders in the education space
Lead Generation & Growth Strategy
May 03, 2024โข9 min read
The Signature Solution Advantage: David's Key to Sales Efficiency and Success
Lead Generation & Growth Strategy
April 19, 2024โข10 min read
How to transform your LinkedIn profile into a sales page that gets you more leads
Lead Generation & Growth Strategy
April 05, 2024โข8 min read
Top Tips for reaching out to potential clients
Lead Generation & Growth Strategy
March 22, 2024โข5 min read
Why you need a signature solution if you want to get more leads and close sales with more ease!
Struggling to get leads or explain your value? Discover how a Signature Solution helps EdTech founders attract clients and close sales with confidence. ...more
Lead Generation & Growth Strategy
March 08, 2024โข7 min read
How to promote your services and products in the education space without feeling icky or salesy
Lead Generation & Growth Strategy
February 26, 2024โข8 min read
How MyOwl used LinkedIn to grow as a start-up in the EdTech Space
How MyOwl went from overlooked to in-demand: Discover how Brent Newton used LinkedIn and the EdSales Elevation Experience to grow leads and visibility. ...more
Lead Generation & Growth Strategy
January 19, 2024โข8 min read
How to Set Powerful Goals And Actually Hit Them: The Game Changing Goal Setting Method That Gets Better Results
Lead Generation & Growth Strategy
January 05, 2024โข9 min read
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