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People Buy People: Why Your Company Page Can't Close the Deal
Education founders overthink personal branding all the time. They spend months worrying about logos, messaging, websites, and company pages while ignoring the one thing buyers are actually looking for... ...more
Lead Generation & Growth Strategy
August 12, 2026•6 min read
Good Enough Wins: Why Better Solutions Still Get Rejected
In this live episode of EdSales Edge, Josh Chernikoff, founder of the EdSales Revenue Machine, and John Gamba, Entrepreneur-in-Residence at Penn GSE, dig into one of the hardest truths in school sales... ...more
Lead Generation & Growth Strategy
August 05, 2026•4 min read
The Sales Mistake Education Founders Make Before They're Ready to Scale
For many teacherpreneurs and education founders, the answer seems obvious: hire a salesperson, find a reseller, or bring in someone with the right connections to get your solution to schools. ...more
Lead Generation & Growth Strategy
July 29, 2026•4 min read
The AI Mistake That's Costing You Sales Conversations
Learn how to use AI to earn more replies by strengthening research, sharpening your messaging, and keeping trust and human judgment at the center of every sales conversation. ...more
Lead Generation & Growth Strategy
July 22, 2026•10 min read
The Credibility Trap: What Buyers Need Before They Buy Your Product
In this episode of EdSales Edge, Josh Chernikoff, founder of the EdSales Revenue Machine, sits down with Peter Mills, founder of Recess Reset, to explore one of the biggest mindset shifts founders fac... ...more
Lead Generation & Growth Strategy
July 15, 2026•3 min read
The Missing Ingredient Behind Every Growing Education Business
Originally recorded live at IFE in Monterrey, Mexico in April 2025, Josh Chernikoff, founder of the EdSales Revenue Machine, sits down with Beatriz Guillen, Executive Director of The Resource Foundati... ...more
Lead Generation & Growth Strategy
July 08, 2026•3 min read
The Teacherpreneur's Dilemma: Why Great Solutions Still Struggle to Grow
Grace built a digital curriculum and instructional model that helped students become active investigators rather than passive learners. The results were real. ...more
Lead Generation & Growth Strategy
June 29, 2026•3 min read
The Summer Advantage: What Teacherpreneurs Should Build Before Fall
The conversation explores common mistakes: forcing offers that no longer match buyer behavior, disappearing completely, or staying trapped in delivery work without improving the business itself. ...more
Lead Generation & Growth Strategy
June 22, 2026•5 min read
Stop Pitching: What Actually Gets A Superintendent's Attention
In this episode of EdSales Edge, Josh Chernikoff, founder of the EdSales Revenue Machine sits down with Jared for an unusually honest conversation about what actually gets a superintendent's attention... ...more
Lead Generation & Growth Strategy
June 15, 2026•5 min read
