Your Summer Fix: 🎙️ How Education Founders Can Rebuild Lead Flow Before Back-to-School

Most EdTech Founders make the same mistake every summer.

They’d slow down.

Tell themselves they’d “rebuild.”

Tweak the ops. Polish the product.

And completely ignore the pipeline.

Then September would hit—and nothing would happen.

❌ No calls

❌ No leads

❌ No traction

It isn't a sales problem.

It is a visibility problem.

The founders who win in Q4?

They treat summer like game time—not downtime.

And now, that mindset is baked into how we coach inside the EdSales Elevation Experience.

In this post, I’m breaking down the exact Summer Fix framework we use to help founders: 

✅ Stay visible

✅ Reactivate real leads

✅ Build momentum before back-to-school chaos kicks in

🧯 The Silent Sales Killer: Going Dark Over the Summer

Founders love to justify it:

“Buyers are out of office.”

“Everyone needs a break.”

“September is when it all picks back up.”

But here’s the truth:

Sales cycles don’t stop just because you do.

Education leaders are still active.

They’re making decisions for the fall.

And if you’re not in front of them now—you’re already out of the running.

🧠 Think of your summer silence like skipping class for 3 months, then walking in on test day and expecting an A. Not happening.

🔁 Rebuilding Your Lead Flow Doesn’t Start with New Leads

Most founders think fixing their sales problem means they need more leads.

But that’s almost never true.

You don’t need 100 new leads.

You need to re-engage the ones already in your world.

 “Ernie Delgado didn’t run any ads. He didn’t chase new leads. He just activated what was already there.”

✅ DM past prospects.

✅ Follow up with leads who ghosted you in the spring.

✅ Offer value (free resource, quick call, small win).

Reactivation > Replacement.

🎯You’re not short on leads—you’re short on signal.

🧠 Reset Your Message to Match the Moment

If your pitch still sounds like it’s from Fall 2024, it’s outdated.

So much has changed—politics, funding, leadership.

And your messaging needs to reflect that.

 “Are you speaking to today’s pain points—especially with the new administration?”

Audit your Raise Your Hand campaign.

Reconnect by simply asking: How can I help right now?

Let their response shape your language—not your assumptions.

🧠Messaging in education isn’t about sounding smarter—It’s about being more relevant.

🏟️ LinkedIn Is Your Conference—Show Up

Imagine a national education conference is happening all summer long.

Your buyers are walking the halls.

Your competitors are at their booths.

Would you skip it?

Would you whisper in the hallway?

Or would you show up, speak clearly, and share what you do best?

That’s what LinkedIn is—a living, breathing conference.

You don’t need to post every day.

But once a week won’t cut it either.

“Think of LinkedIn like the gym. You won’t get results showing up once a week.”

3–4 times a week.

Not fluff. Not performance.

Just value, clarity, and stories that speak to your buyer’s brain.

🌱 Summer Isn’t a Break—It’s a Multiplier

The real magic of summer isn’t just about staying visible for the sake of it.
It’s about planting the kind of strategic, value-driven visibility that pays off when decision-makers are ready.

“They might have run out of time in the spring.
The vendor they chose over you might flop.
There could be turnover in leadership.”

That’s why showing up with intention matters.

If you’ve stayed active—sharing insights, not just noise—
If you’ve shown up with relevance—not just presence—
You’ll be the first call they make.

🎯 Summer sales aren’t a myth.
They’re just quiet wins made by founders who showed up the right way.

💡 The Summer Fix Framework

Here’s the 3-step system we break down in the episode:

1. Reset your message. Speak to this moment—not last year’s buyer psychology.

2. Reactivate your audience. Don’t chase cold leads. Warm up the ones already in your world.

3. Rebuild your signal. Post with purpose. Be where your buyers already are.

❌ You don’t need to do everything.
✅ But you do need to do something.

And let’s be clear:
We’re not saying don’t rest.
In fact, last week’s Rest Advantage episode [Apple | Spotify] made that clear—rest is leverage.
But rest isn’t the same as silence.

You can recharge and stay relevant.
You can pause and still be visible.
You can step back without falling behind.

🎧 Want to hear how to put this into action?
Listen to the full episode now:
→ Apple
→ Spotify

📌 Don’t let your pipeline go quiet just because the weather’s warm.
Q4 momentum is built in the summer—and your future buyers are still watching.

Let’s fix it—together.
—Josh