Ninety minutes. You leave with your next thirty days built.

Ninety minutes. You leave with your next thirty days built.

Founder of the EdSales Revenue Machine

I built two education companies.

Then I built the machine

I wish I'd had.

Now I help education companies from zero to five million dollars

build a Revenue Machine: a system that brings the right people

to them on repeat, that they can run themselves.

2

2 education companies founded and exited

271

education companies have paid to work with us

1,000+

education founders in the Entourage community

2,600

hours coaching founders and EdTech CEOs

Coaching, repetition and a method you own. Build it once and it produces three to five qualified

conversations a week without you pushing it.

From struggling start-up to a successful exit

Starting a business is exciting until reality shows up

You have a great idea. Then you find out that getting clients, making sales and scaling are three completely different games, and nobody hands you the rules to any of them.

I built two education companies. The first was direct to family tutoring, and I sold it at a profit. The second was Flex Academies, which ended up partnered with 82 schools across six states and more than 500 enrichment providers.

Both times I learned the same lesson the hard way, and both times it cost me a year.

The harsh truth

A good idea is not enough

When I started Flex, I went after the schools I assumed needed me most. They already had trusted providers. They did not need another one, and no amount of enthusiasm was going to change that.

So I stopped pitching and started listening. I asked what was actually breaking in their week, and I changed the offer to solve that instead of what I had assumed. Schools started lining up.

Then the leads stopped

Word of mouth is not a strategy, it is a season

For a while, referrals carried us. Then they thinned out, and I had no idea where the next school was coming from. That is a specific kind of fear, and if you have felt it you already know the one I mean.

So I built a system. LinkedIn, email outreach, and content that put me in front of the right people on purpose rather than by luck. Instead of chasing schools, they started arriving. That system is the thing I now teach, and it is why I call it a machine rather than a strategy.

Then I did the last part, which most founders never get to. I brought in the right people, wrote down how the work actually gets done, and automated enough of it that the company could run without me. Eventually I sold Flex Academies to my COO, who runs it to this day.

My first mistake was thinking I had to sell the program. If the offer is clear and it solves the problem the buyer actually has, the selling gets much quieter.

That is the difference between a business that runs on persuasion and one that runs on fit. One of them exhausts you. The other one compounds.

What I do now

I help education companies build the machine

I kept meeting the same founder. Brilliant at the work. Loved by their clients. And completely unable to say where next month's leads are coming from. Whether they are at zero or at five million, it is the same problem, and it is the only one I work on.

The right person

We name the one buyer your business is really for. Not a category. A person you can picture, whose problem you can say in their own words.

A machine that feeds you

Nine stages that turn attention into conversations on repeat, so the pipeline stops depending on who happens to remember you this month.

Systems that hold

The follow-up, the nurture and the rhythm written down and running, so growth does not cost you your evenings or your health.

THE PROMISE

Do the work and your Revenue Machine produces three to five qualified conversations a week with people who could become clients. If we fall short, we keep working with you at no additional coaching cost until you get there.

The Josh behind the coach

Now for the fun facts

My career started behind a microphone as a sports broadcaster, which is where I learned that the story matters more than the slide. I have judged the Milken Penn GSE Education Business Plan Competition, mentored at StartED, spoke at 26 conferences last year, and I host the EdSales Edge.

A family man at heart. Betina, Camilla and I travel every chance we get, and those are the hours I protect first now.

We spent five years in San Miguel de Allende and never really left. I split my time between Mexico and DC, and I am building our dream home down there.

Triple bypass at forty-six. I keep this picture close, because a business that only runs when you do is not a business, and I had built two of them.

Our house going up in San Miguel de Allende. Our house is called Casa Camilla and sits on a big plot of land overlooking the mountains.

Home spa day with Camilla and my wife Betina, and the frog headband was her call. Rest used to be what I did after the work. Now it is on the calendar.

Camilla wears 10 like Messi! I stand where every good coach and Papi stands, close enough to help and far enough back to let her play.

Let's find out where your machine is breaking

Fifteen minutes, no pitch. Tell me where the leads are coming from today and I will tell you which of the nine stages is costing you the most.

Founder's Field Notes

One email a week on what is producing leads in education right now.

CT Living LLC · EdSales Revenue Machine

Founder's Field Notes

One email a week on what is producing leads in education right now.

CT Living LLC · EdSales Revenue Machine