Ninety minutes. You leave with your next thirty days built.
Ninety minutes. You leave with your next thirty days built.
Lead generation for education companies
Leads on
repeat.
The only coaching program built solely for lead generation in education. We build you a Revenue Machine, it keeps producing, and we stay with you the whole time it runs.
If you sell to schools, districts, universities, parents or teachers, this was built for you.
Lead generation for education companies
Leads on repeat.
The only coaching program built solely for lead generation in education. We build you a Revenue Machine, it keeps producing, and we stay with you the whole time it runs.
If you sell to schools, districts, universities, parents or teachers, this was built for you.
Ninety seconds with Josh on what a Revenue Machine actually is, and who it is for.
20
years selling into education, which is the whole business and always has been
2,600
hours coaching founders and EdTech CEOs through exactly this
1000+
education founders in the Entourage community
271
education companies have paid to work with us
Penn GSE
Judge at the Milken Penn GSE Education Business Plan Competition, and co-host of EdSales Edge with John Gamba, entrepreneur in residence at Penn GSE.
StartED
Mentor to founders coming out of the accelerator.
26 stages
Spoken from in 2025, in front of the people who buy in education. Not marketing rooms. Buying rooms.
Josh is in the rooms your buyers are in. Inside the Experience you go on the show with him, and your buyers hear you there.
20
years selling into education, which is the whole business and always has been
2,600
hours coaching founders and EdTech CEOs through exactly this
1,000+
education founders in the Entourage community
271
education companies have paid to work with us
Penn GSE
Judge at the Milken Penn GSE Education Business Plan Competition, and co-host of EdSales Edge with John Gamba, entrepreneur in residence at Penn GSE.
StartEd
Mentor to founders coming out of the accelerator.
26 stages
Spoken from in 2025, in front of the people who buy in education. Not marketing rooms. Buying rooms.
Josh is in the rooms your buyers are in. Inside the Experience you go on the show with him, and your buyers hear you there.
As featured in
As featured in
Somebody has to say it
We do one thing,
for one industry.
There are sales trainers who will take any client. Agencies who will run your ads. Coaches who understand education but not revenue, and coaches who understand revenue but have never sat through a district procurement cycle.
There is no other coaching program built solely for lead generation in education. That is the entire business, and it has been for twenty years.
So you never spend the first month explaining what a budget calendar does to your pipeline, or why July is silent. You start at the part that actually moves.
Somebody has to say it
We do one thing,
for one industry.
There are sales trainers who will take any client. Agencies who will run your ads. Coaches who understand education but not revenue, and coaches who understand revenue but have never sat through a district procurement cycle.
There is no other coaching program built solely for lead generation in education. That is the entire business, and it has been for twenty years.
So you never spend the first month explaining what a budget calendar does to your pipeline, or why July is silent. You start at the part that actually moves.
Start where you actually are
Three rooms.
You know which is yours.
Start where you actually are
Three rooms.
You know which is yours.
What we build
You need the
first imperfect
version running.
A machine that runs badly still beats a plan that never runs. We build the engine with you, switch it on, and improve it while it is working. Not a plan you take away and mean to start. A thing that is already running before you leave.
Nine stages, and they run in order: who you are for, why they believe you, how they raise a hand, what you actually sell, who you go after, what you say, the engine that runs it, what makes it compound, and what finally comes off your desk.
The day it switches on is the day you stop being the machine.
What we build
You need the
first imperfect
version running.
A machine that runs badly still beats a plan that never runs. We build the engine with you, switch it on, and improve it while it is working. Not a plan you take away and mean to start. A thing that is already running before you leave.
Nine stages, and they run in order: who you are for, why they believe you, how they raise a hand, what you actually sell, who you go after, what you say, the engine that runs it, what makes it compound, and what finally comes off your desk.
The day it switches on is the day you stop being the machine.
Two ways in
Two ways in.
Same machine.
Nine stages either way. Twelve months either way. The only thing that changes is how close Josh is while you build it, and therefore how fast it comes together.
The Experience
Josh in the room with you
Your year: eight weeks building it with Josh, live, then ten months where he watches it run and fixes what breaks.
Up to twenty sessions a month, and he is on them.
Ten founders in the room, never more, so he knows your business by name and not from a form.
Proximity not only to Josh, but to the founders building alongside you.
At three months, six and nine we check what the machine is producing. Then we keep going.
Elite
Josh on call, at a distance
Your year: the same nine stages, opened at the pace you can absorb, with the room around you the whole time.
Ten sessions a month on the annual term.
Monthly is dripped on purpose, so you build one piece at a time instead of drowning.
The same room and the same nine stages. You see less of Josh, and you pay a lot less for it.
Two ways in
Two ways in.
Same machine.
Nine stages either way. Twelve months either way. The only thing that changes is how close Josh is while you build it, and therefore how fast it comes together.
The Experience
Josh in the room with you
Your year: eight weeks building it with Josh, live, then ten months where he watches it run and fixes what breaks.
Up to twenty sessions a month, and he is on them.
Ten founders in the room, never more, so he knows your business by name and not from a form.
Proximity not only to Josh, but to the founders building alongside you.
At three months, six and nine we check what the machine is producing. Then we keep going.
Elite
Josh on call, at a distance
Your year: the same nine stages, opened at the pace you can absorb, with the room around you the whole time.
Ten sessions a month on the annual term.
Monthly is dripped on purpose, so you build one piece at a time instead of drowning.
The same room and the same nine stages. You see less of Josh, and you pay a lot less for it.
In writing
THREE TO FIVE QUALIFIED CONVERSATIONS A WEEK.
Show up and do the work, and your Revenue Machine produces three to five qualified conversations a week with people who could become clients. If we fall short, we keep working with you at no additional coaching cost until you get there.
No small print, because the point is that you stop wondering whether it works and start finding out.
A qualified conversation is a person who fits the client you named in Stage 1, who knows who you are and agreed to talk, in a conversation about the problem you solve. A booked call, a call that happened, or an exchange that ends in a next step with a date.
People, not logos
Every line below is a logged client win from the last ninety days.
Stopped leading with the software and built the Peacemaker Pathway around what school leaders actually wanted. Nine pilots. Walked superintendents through it at one conference and booked twelve follow-up calls.
Narrowed from higher education to one teacher type, found them on LinkedIn, and heard back: "thank God you found me."
Raising a round to take the Peacemaker Pathway to every superintendent summit this year, with the Signature Solution as the backbone of the pitch and the course.
Boston University renewed the contract and increased it after a new dean arrived.
Rewrote her headline to name the principal's failed math initiative. Eight presentations booked, and her posts now outperform everything she wrote before.
The head of social-emotional programs for New York City's education department reached out to him because of his LinkedIn posts.
Launched his nine-step Signature Solution, hit 35,000 impressions on one post, and got featured in Newsweek.
Closed multiple deals in one week with the new closing system, then handed discovery calls to his team and watched one run without him.
And what they built while they were here: a nine step signature solution launched at FolioBridge, a school community grown to 715 members, a Boston University contract renewed.
The show
EdSales Edge.
New episode every week
What is actually producing revenue in education right now, from the people producing it. B2C, B2B, B2B2C and B2E. Hosted by Josh with John Gamba, entrepreneur in residence at Penn GSE.
Every week somebody in your position explains how they fixed the thing you are currently stuck on.
The show
EdSales Edge.
New episode every week
What is actually producing revenue in education right now, from the people producing it. B2C, B2B, B2B2C and B2E. Hosted by Josh with John Gamba, entrepreneur in residence at Penn GSE.
Every week somebody in your position explains how they fixed the thing you are currently stuck on.
His story
Twenty years selling into education.
"I built a business selling to schools before anybody called it EdTech. There have been good years and hard ones, and the machine came out of both."
Two companies built. Twenty six stages in 2025. Two decades watching brilliant educators struggle at the one thing nobody ever taught them.
Josh built the machine so his own business would stop depending on him being in every room. That is the same thing it does for you.
Start
The next machine we build could be yours.
Thirty minutes with Josh. No pitch. We find where your lead flow leaks and you leave knowing what to fix first, whether or not you ever work with us.
This takes a year to do properly. Every month you wait is a month further out that your pipeline stops depending on you, so the only real question is whether that year starts now or next autumn.
CT Living LLC ยท EdSales Revenue Machine
Founder's Field Notes
One email a week on what is producing leads in education right now.
CT Living LLC ยท EdSales Revenue Machine