Grow your EdTech sales consistently.
Stop selling into schools by guesswork. Turn your LinkedIn, content, and outreach into a repeatable call-booking engine that fills your pipeline without burning out your team.
Education Companies Elevated
through the EdSales Elevation Experience in just 2 years.
Hours of Founder Coaching in 2025 alone
Real-time strategy, live workshops, direct feedback. Not theory. Execution.
Education Leaders in Our Community
Founders, CEOs, and leaders getting weekly insights to sell smarter into schools.
You want highly qualified sales calls—without chasing your perfect client.
But right now? Selling into education feels slow, confusing, and way harder than it should be.
I get it. I’ve been there too.
I’m Josh Chernikoff—a two-time education founder who built, scaled, and exited companies by selling directly into schools and districts.
No ads.
No gimmicks.
No generic sales playbooks that ignore how education actually works.
Over the last decade, I’ve helped education companies go from referral-dependent and inconsistent to clear, credible, and in demand—using a system built specifically for the education market.
Here’s what matters most:
I don’t teach “sales tactics.”
I help you clarify your offer, own your credibility, and build a repeatable lead engine that works inside the realities of K-12 and higher ed.
No hustle-for-hustle’s sake.
No cold email spam.
No guessing who to target or what to say.
Just a proven way to turn your expertise into conversations—with the right buyers.
As Featured In
STEAL MY BLUEPRINT TO LEADS ON REPEAT
The Lead Generation Roadmap for Education Companies: How To Build A Lead Generation Engine That Books 5-10 Sales Calls In Your Diary Each Week
EdSales Edge
A PODCAST BY JOSH CHERNIKOFF
EdsSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
Hosted by Josh Chernikoff, a two-time education founder who's built and exited companies in this space, the show breaks down how selling into education actually works - across B2C, B2B, B2B2C, and B2E - always through the lens of how education institutions really make decisions.
If you sell into education and you're tired of guessing who to talk to, how decisions get made, why interest doesn't convert... this show is built for you.
Receive My Weekly Founder's Field Notes (Education Edition) in your inbox
Every week, I share what I’m seeing from education founders who are actively selling into districts, universities, and institutions.